World No. 1 women’s golfer Lydia Ko has signed an endorsement deal to play PXG golf clubs, the company stated Tuesday. The deal is reportedly worth a whopping $14.5 million.
PXG (Parsons Xtreme Golf) got into the equipment business in early 2014. Founder Bob Parsons was determined to build high-end, high-performance clubs that also came at a premium price.
Ko, just 19 years old hail from New Zealand. She also made a new move by picking Gary Matthews to be her next caddie.
Matthews, a former caddie for Sergio Garcia, will do the honors by holding the world No. 1’s bags. He caddied for Ko on a trial basis at the end of last season.
Ko called it off with Australian caddie Jason Hamilton in October a year ago. The duo won eight competitions since pairing up in mid-2015. She then went ahead to part from her coach of the previous three years, David Leadbetter, a month ago. Ko was joined as a PXG endorser by fellow LPGA players Brittany Lang, the ruling U.S. Women’s Open champion, Christina Kim, and Ryann O’Toole.
Among men who endorse the clubs are major champions Zach Johnson and Charl Schwartzel, alongside Billy Horschel, Charles Howell III. Also, Ryan Moore, James Hahn, and Chris Kirk is on board. LPGA players Cristie Kerr and Gerina Piller are likewise among the company’s endorsers.
Ko, who has 19 professional wins, including 14 on the LPGA Tour and two major titles, had been with Callaway Golf. PXG said it was focusing its endorsement expansion this year just on LPGA players as it hopes to augment its range globally.
Ko’s first competition of the season is the Women’s Australian Open on Feb. 16-19 in Adelaide, and she hopes to have settled on a coaching substitution by then.
“I can’t say any coach’s names yet because I haven’t tried out anyone yet,” Ko told GolfChannel.com. “I’m going to see what my options are. I’ll have a coach before going to Australia.”
Ko has said she believes it is time has come to take more responsibility for her game.
“It’s important for me to understand more about my swing and my game, no matter who I end up working with,” she added. “I think that’s going to be crucial, so I’m not as reliant on coaches.”
She is cool, does justice on being a teenager world champion: