Hello Kitty is the iconic cartoon character developed by Japanese wholesale company, Sanrio, which has been around for 45 years.
The venerable children’s label started in 1974 as a feline’s face on a coin purse. Then, one year later, Hello Kitty metamorphosed into an international phenomenon.
In 130 territories, the famous kawaii or cute cartoon character’s face has been printed, drawn, or embroidered on over 50,000 different branded products yearly such as t-shirts and handbags.
Sanrio’s Hello Kitty business empire is valued to be roughly $6 billion. In spite of the huge popularity of the cartoon character, the Japanese firm has never permitted her to have a Hollywood movie.
One reason is Hello Kitty does not have a mouth and, therefore, she cannot talk. Nevertheless, on Tuesday, the time has come for the famous cat to make her silver screen debut.
After five years of pursuing movie rights, Warner Brothers’ New Line Cinema has finally succeeded in inking a film partnership with Sanrio and the FlynnPictureCo.
The collaborators achieved the milestone of agreeing to make an English-language movie based on the Hello Kitty character for the first time since its inception more than four decades ago.
The film will also feature the friends of Hello Kitty like the Little Twin Stars; the rabbit, My Melody; and the cracked egg character named Gudetama.
The movie format of Hello Kitty is expected to drive the appeal of the brand in today’s times.
After the sealing of the movie collaboration, Sanrio founder, president, and chief executive officer, Shintaro Tsuji, expressed his happiness apropos to his brand’s Hollywood opportunity.
He cited that he hopes to have Hello Kitty and the upcoming movie serve as representations of friendship worldwide.
Christine Yano, University of Hawaii at Mānoa anthropologist and author of the 2013 paperback, “Pink Globalization: Hello Kitty’s Trek across the Pacific,” revealed the real identity of Hello Kitty.
She said that contrary to popular belief, Hello Kitty is not a cat at all as she has never been depicted standing on all fours.
Yano described in her recent interview with the Los Angeles Times that the cartoon character is a little British girl. She is a friend who also has a twin sister.
The Hello Kitty scholar furthered that the world-renowned personality walks and sits like a person. Her zodiac sign is Scorpio and she loves eating apple pie.
Yano also disclosed that Hello Kitty has her own pet cat named Charmmy Kitty. Scriptwriting for the brewing film about the famous cat is reported to commence soon.